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AGI São Paulo

AGI – Alliance Graphique Internationale


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Description

A versatile and striking identity which subverted the sobriety of geometrical forms of the congress’ logo, designed by English design studio Spin. Giving the design a look that could be identified with Brazilian culture without, however, falling into clichés. Very simple operations of multiplication and multiplying the circle and the triangle of the Congress’ logo resulted in countless variations of dynamic and multi-colored patterns. This solution was applied to the signage, publications and digital medias. The graphic materials were developed by the brazilian AGI team: Celso Longo, Daniel Trench, Elaine Ramos, Fábio Prata, Flávia Nalon, Guto Lacaz, Kiko Farkas e Rico Lins. Photos: José de Holanda.


See also:   Visual Identity  -  Publications  -  Special Project Website


Additional Information

Type Family: Neue Haas Grotesk, by Max Miedinger and revival by Christian Schwartz
Colors: CMYK + Pantone Fluorescent + RGB


Selected for Brazil's 11th Graphic Design Biennial