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APP 70th Anniversary

APP - Advertising Professionals Association


Book celebrating the 70th Anniversary of APP – Advertising Professionals Association – produced with the aim of valuing and documenting its history. The strongest element of the association logo is the rooster, known as symbol of the advertising. This element was incorporated in the book design and is present in all the chapter openings, interacting with titles in a humorous way. On the upper right corner of the book, a sequence of the rooster illustrations creates an animation by flipping the pages.