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The visual identity developed for Pivô, an Art and Research Center located at the iconic building Copan, in São Paulo, took as its starting point the meaning of the word “pivot” (in english): axis, shaft, or central part. The logo has the letter “o” in the center, and the other letters orbit around it. A bar works as a symbol and can be used in compositions with images of the exhibition area or of the exhibited artists, along with other images of activities which take place at Pivô.

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