Title of Work
Client, Activity
Categories

Brasiliana Itaú

Itaú Cultural


Visual Identity  -  Exhibition Graphics


59-ps2site_brasiliana_sinalizacao_01
59-ps2site_brasiliana_sinalizacao_02
59-ps2site_brasiliana_sinalizacao_03
59-ps2site_brasiliana_sinalizacao_04
59-ps2site_brasiliana_sinalizacao_05
59-ps2site_brasiliana_sinalizacao_06
59-ps2site_brasiliana_sinalizacao_07
59-ps2site_brasiliana_sinalizacao_08
59-ps2site_brasiliana_sinalizacao_09
59-ps2site_brasiliana_sinalizacao_10
59-ps2site_brasiliana_sinalizacao_11

Description

The visual communication developed for the space of the Itaú Cultural’s permanent art and history museum applied the principles used in the visual identity, such as the spatial interpretation of the basic layout of a book’s page, with its texts, images, header/footer, page number etc. It fulfils the curator’s desire of providing the visitor different possible readings of the exhibition’s content. The use of lines in the whole visual communication is both structural and graphic, enabling multiple compositions. The art museum is curated by Pedro Corrêa do Lago and Vagner Porto (numismatics), with exhibition design by Daniela Thomas and Felipe Tassara.


See also:   Visual Identity


Additional Information

Type Families: Lyon Text, by Kai Bernau + Verlag, by Hoefler & Frere-Jones
Printing: Screen Printing