Coleção Brasiliana Itaú

The visual communication developed for the space of the Itaú Cultural’s permanent art and history museum is based on the main guidelines adopted for the visual identity, such as the spatial interpretation of the basic layout of a book’s page (its texts, images, header/footer, page number, etc.). It fulfils the curator’s desire of providing the visitor different ways of reading the exhibition’s content. The use of lines in the whole visual communication is both structural and graphic, enabling multiple compositions. The art museum is curated by Pedro Corrêa do Lago and Vagner Porto (numismatics), with exhibition design by Daniela Thomas and Felipe Tassara.