Title of Work
Client, Activity

ps.2 Annual Gift: Superstition

ps.2 arquitetura + design

Self-Promotion Gift


Self-promotion annual gift limited to 300 numbered copies. The concept of this year’s gift is based on popular beliefs of the Brazilian culture for New Year’s Eve to bring luck and fortune – eating lentils and pork, wearing a specific underwear color, making an offer to the Sea Goddess called Iemanjá etc. The superstitions are the inspiration for a Holliday gift: a round cardboard tube containing posters for diverse uses – wrapping paper, to/from stickers, message card, envelope and origami boat – printed in gold on white.

Additional Information

Type Family: Freight Text, by Joshua Darden
Papers: Adhesive + Matte
Color: Pantone Mettalic
Finishing: Die Cut Label + Perforation

Red Dot Award: Communication Design 2009 winner

Selected for Brazil's 9th Graphic Design Biennial

Nominated for the Designpreis Deutschland 2011