IMS is a renowned cultural institution which possesses important collections in 4 main areas: Photography, Music, Literature and Iconography. The inspiration for the proposal of a wayfinding system for IMS SP was the analysis of the relation of the observer with the printed/analogue photography and the way the physical materiality poses an important central role in the visitor’s experience.The purpose was to observe the building’s architectural specificities: the materials that constitute its surfaces, the scale of its spaces and the sensory experience of the visitor in its routes. Structures that explore the relations of proximity and distance, movement and viewing angle, physical stand and content were proposed, avoiding the use of electronic displays. These solutions open possibilities for the communication with the public which are more interesting than those offered by the sole use of the two-dimensional surface of the electronic display. This proposal integrated a competition for invited studios.