Title of Work
Client, Activity
Categories

IMS São Paulo Competition

IMS - Instituto Moreira Salles


Signage Design Competition


ps2_IMS_SP_ConcursoSinalizacao_01
ps2_IMS_SP_ConcursoSinalizacao_02
ps2_IMS_SP_ConcursoSinalizacao_03
ps2_IMS_SP_ConcursoSinalizacao_04
ps2_IMS_SP_ConcursoSinalizacao_05
ps2_IMS_SP_ConcursoSinalizacao_06
ps2_IMS_SP_ConcursoSinalizacao_07
ps2_IMS_SP_ConcursoSinalizacao_08
ps2_IMS_SP_ConcursoSinalizacao_09
ps2_IMS_SP_ConcursoSinalizacao_10
ps2_IMS_SP_ConcursoSinalizacao_11

Description

IMS is a renowned cultural institution which possesses important collections in 4 main areas: Photography, Music, Literature and Iconography. The inspiration for the proposal of a wayfinding system for IMS SP was the analysis of the relation of the observer with the printed/analogue photography and the way the physical materiality poses an important central role in the visitor’s experience.The purpose was to observe the building’s architectural specificities: the materials that constitute its surfaces, the scale of its spaces and the sensory experience of the visitor in its routes. Structures that explore the relations of proximity and distance, movement and viewing angle, physical stand and content were proposed, avoiding the use of electronic displays. These solutions open possibilities for the communication with the public which are more interesting than those offered by the sole use of the two-dimensional surface of the electronic display. This proposal integrated a competition for invited studios.


Additional Information

Type Family: Aktiv Grotesk, by Dalton Maag