Title of Work
Client, Activity
Categories

Expo Revestir 2015

ANFACER


Visual Identity of the Event


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Description

Expo Revestir is the main event in Latin America for finishing materials in architecture and decoration. The fair showcases over 200 national and international exhibitors, and introduces to the public the newest products and solutions available to the market. The visual identity created for the 2015 edition tried to represent the covering materials theme in its urban dimension, which means taking into account the sum of the individual interventions in the city that composes this great landscape made by men. Inspired by the expression of the De Stijl movement, the color scheme of primary and highly saturated colors (red, yellow and blue) was adopted, as well as white and black (presence and total absence of light). The colors combined with graphic elements, such as lines and dots, compose a variety of fictional urban scenes, where two and three-dimensional spaces interact.


Additional Information

Type Family: Avenir, by Adrian Frutiger