Title of Work
Visual Identity of the Event
The International Forum of Architecture and Construction, which happens during the 4 days of the Expo Revestir Fair, gathers more than 3,000 professionals, in five thematic events. The Forum is an important source of information and professional updating, and consists of lectures, seminars and debates about architecture, decoration and design. The basic principle of the visual identity developed for the Forum is the use of typography as a construction material. The letters, which compose the word “Forum”, were set in Helvetica Ultra Compressed and were transformed in square modules, that could be arranged side by side like covering materials or piled up like construction blocks. The visual identity repertoire was also composed by some modules filled with color and images, which allowed for multiple combinations and countless layout possibilities.