Title of Work
Client, Activity

Game Culture

SESC - The Social Service of Commerce

Event Signage  -  Invitation  -  Visual Identity  -  Brochure


Visual Identity for the 3rd edition of Game Cultura, event annually promoted by SESC Pompeia, and subsequently spread to other SESC units around Brazil. The theme of this edition – Do it Yourself – deals with the process of game construction, the knowledge involved in planning, the game design, in both software and hardware matters. The identity made use of mathematical formulas and programming language, adding familiar icons and words to the command lines. The result of the equation is the event’s name.

See also:   Event Signage  -  Invitation  -  Brochure

Additional Information

Type Family: Blender Pro, by Nik Thoenen

Selected for Brazil's 10th Graphic Design Biennial