Title of Work
Mattavelli - printing solutions
Visual Identity Program
Visual Identity Program for the offset printing press Gráfica Mattavelli, in order to bring up to date its corporative communication. The new identity started on the redesign of the vane, symbol associated with the company since its foundation, in 1947. The original element was conceived with colors and transparency, which had slightness and movement in it, but implied in a series of problems of application and reproduction. The new symbol was designed incorporating the same concepts, but with new language. The overlapping of diagonal lines became complementary element for the vane, making a big range of new graphical applications possible.