Title of Work
Client, Activity

SESC Arts Festival

SESC - The Social Service of Commerce


Mostra SESC de Artes 2010 is an annual Arts Festival that emphasises the contemporary production, presenting over 50 national and international projects – among shows, interventions, workshops and installations – and takes place in 15 SESC units and urban locations in the city of São Paulo. The curatorial proposal of the festival is also reflected on its visual identity and communication pieces: “a necessary discomfort, a sudden nuisance.” The set of logos generated by the connection of all participating units in the city unfolds in varied spheres, triggering a glimpse from different angles, confronting the audience with oddness of shapes, crops and perspectives.

See also:   Festival Visual Identity  -  Programme Newspaper  -  Catalogue

Additional Information

Type Families: Freight Sans, by Joshua Darden + Freight Text, by Joshua Darden
Paper: Uncoated
Color: CMYK

Distinction prize at Brazil's 10th Graphic Design Biennial