Title of Work
Client, Activity
Categories

Música de Chuteiras

SESC - The Social Service of Commerce


Exhibition Visual Identity


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Description

Música de Chuteiras (the sound of Soccer Cleats) was an exhibition about music related to the World Cups, from national anthems to popular songs, with both international and Brazilian production. The design gives the songs form and spatial presence, as if people were singing them. In order to achieve that, the text was modulated like a football crowd in a stadium, setting each line of text very close to each other on an irregular path. The sentences chosen were selected from popular lyrics to offer the audience a sense of familiarity and belonging. Exhibition design by Álvaro Razuk and Isa Gebara.


Additional Information

Type Family: Futura, by Paul Renner


ISTD 2014 International Typographic Awards winner