PS2_SPFW44_IMG_1195 prop

The creation of the visual identity and expography for the São Paulo Fashion Week N44 reflects the views of a team of graphic designers on the history of previous fashion shows. The large variety of prints and patterns provided the graphic elements which, combined with texts, gave rise to pieces of wheat-paste for application in the biennial columns. It is a cheerful and optimistic proposal that believes in Brazil and in the power of Brazilian creatives.