São Paulo Fashion Week N44
Client In-Mod / SPFW
Font Family Akzidenz Grotesk, by Hermann Berthold
Techniques Digital printing + Offset
Awards Gold at the 2nd Latin American Design Awards + Selected for Brazil's 13th Graphic Design Biennial
The creation of the visual identity and expography for the São Paulo Fashion Week N44 reflects the views of a team of graphic designers on the history of previous fashion shows. A large variety of prints and patterns provided the graphic elements which, combined with texts, gave rise to pieces of wheat-paste posters for application in the Biennial building columns. It is a cheerful and optimistic proposal that bets on Brazil and in the power of Brazilian creatives.
