Title of Work
FFW – Fashion Forward Website
The main fashion website reference in Brazil was completely redesigned and contains the official webpages of the São Paulo Fashion Week and Fashion Rio, featuring over 4,000 designer collections. The development of the website included the creation of a new layout and graphic system, as well as the construction of a new database and tools for content publishing. The website’s grid structure, its well defined hierarchy and its visual emphasis on titles allow an easy navigation throughout a plentiful and complex content.