Title of Work
Visual Identity for the 2009 Projects Season of Paço das Artes, a recognized incentive program for emergent Brazilian artists and curators. The Projects Season is a series of group exhibitions documented by invitations, posters and brochures. As group exhibitions, where a big variety of unrelated artworks need to coexist, the identity should not be based on the use of images. The result is a strong typographic design on gradient colors. A range of nine Pantones was chosen, each representing one of the artists selected for the season. The brochure announcing the call for entries shows the complete color gradient in the design.