Title of Work
Client, Activity
Categories

Vernacular Type

An Experimental Graphic Reading of the Spontaneous


Graduation Project for FAU-USP



Description

Research, documentation and graphic experimentation about the existing vernacular typography in the city of São Paulo, valuing the spontaneity and visual opulence contained in this form of expression. Tracing a parallel between the text “Manuelzão e Miguilim”, by Brazilian writer Guimarães Rosa, and the vision of the metropolis’ inhabitant, the result is a book divided in two main parts: type documentation and the free experimentation based on these images.


Additional Information

Type Family: Frutiger, by Adrian Frutiger
Papers: Cardstock + Matte
Color: CMYK


Selected for Brazil's 7th Graphic Design Biennial