Title of Work
Client, Activity

Vernacular Type

An Experimental Graphic Reading of the Spontaneous

Graduation Project for FAU-USP


Research, documentation and graphic experimentation about the existing vernacular typography in the city of São Paulo, valuing the spontaneity and visual opulence contained in this form of expression. Tracing a parallel between the text “Manuelzão e Miguilim”, by Brazilian writer Guimarães Rosa, and the vision of the metropolis’ inhabitant, the result is a book divided in two main parts: type documentation and the free experimentation based on these images.

Additional Information

Type Family: Frutiger, by Adrian Frutiger
Papers: Cardstock + Matte
Color: CMYK

Selected for Brazil's 7th Graphic Design Biennial